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Project information
Year
2013-2022
Industry
Technology
Services
Creative Direction
UI/UX, Development
TOOLS
Figma
MAG+
Nike Digital Product
Project Overview
Led the transition from printed product catalogs to a fully digital experience, redefining how Nike presented product to retail partners. The platform replaced decades-old print materials with interactive, media-rich content—enabling dynamic storytelling, real-time updates, and a more engaging sales experience. This shift modernized the sales process while increasing efficiency, flexibility, and global scalability.
Additional Notes
This digital transformation eliminated the need for a seasonal printed catalog, resulting in over $50M in annual savings in production and printing costs.
*Disclaimer: Some visuals and interface elements have been adjusted to omit sensitive or proprietary information.
