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Project information
Year
2023
Industry
Technology
Services
Digital Design
UI/UX
TOOLS
Adobe PS
Figma
Intel / Habana Labs
Project Overview
Directed the end-to-end digital redesign and rollout of a scalable design system across all Intel/Habana Labs domains, including the product website, developer tools, media kit, and editorial content—unifying all supporting touch points into a cohesive digital experience.
Additional Notes
When ChatGPT launched midway through the project, it reset public expectations around AI overnight. We pivoted quickly—reworking the strategy, UX, and design to align with a rapidly evolving landscape. It became one of the most complex and demanding challenges I’ve faced, but ultimately a successful one.
