Project information
Year
2005
Industry
Music Technology
Services
Animation
Production
TOOLS
Illustrator
Adobe Flash
Napster Relaunch
Project Overview
As part of the Napster 2.0 relaunch campaign (circa 2005), I provided Flash production and animation support to Mekanism, for a series of rich-media marketing experiences designed to reintroduce the iconic music platform after it had been previously shut down.
My contributions included production and animation work for the Reggae and Reunion campaigns, creating immersive digital experiences that reflected the unique personality of each music genre while supporting Napster's broader rebranding efforts.
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Additional Notes
This project was completed during the early era of rich-media advertising, leveraging Adobe Flash and ActionScript to create engaging animated experiences. The campaign was broadcast nationally as part of Napster's 2.0 marketing relaunch, extending the creative across both digital and television channels.
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